Personal Branding Guide

The graphic portfolio items in the galleria are visual representations of remixed essays and projects from my undergraduate experience in the Digital Writing New Media department.

The fundamental elements and principles of graphic design and application of these concepts to document design and branding, study of elementary color theory, and production techniques using current software applications (Adobe Creative Suite).

Who Am I? My name is Brittany J. Rosario. I was born in Long Island, New York and moved to Fairburn, Georgia when I was only 14 years old. I am multiracial (mainly Puerto Rican, African-American and Native American). I am influenced by bright colors, heritage, story telling (fantasy and realistic) and abstract ideas. I think it is important to know your history so that you know where you came from, who you are today and where you’re going in the days/years to follow.

What is My Brand?

My brand is everything that I represent. My first name is Brittany which is derived from Britain, meaning “Lady of Britain” or more formally “Dutchess”. My last name is Rosario, derived from France. I have this last name because of my Puerto Rican father who came from a line of indigenous people once conquered by the French and Spanish conquistadors. I am also Native American (Choctaw Indian) and African-American. I am simplistic yet fantastic. I like writing about anything and I think type writers are so cool. I am fascinated by the past because it opens so many doors to the future (and can close them too).

How do I symbolize my brand?

My first choice of font is Jenson Pro, an Adobe typekit font created by Nicolaus Jenson in 1468. It is simple yet fantastic; it is illustrative of heritage font embroidered on family flags that would be displayed within a kingdom (through corridors, around the city and during battle). My second choice of font is Linowrite, a custom font derivative of the “linotype” method from a typewriter. These fonts combined represent the elements of the past (family heritage and typewriting) and the future (Adobe and digital writing).

The colors of my brand represent my 3 distinct backgrounds: Puerto Rican (yellow bone), Native American (red bone) and African-American (high melanin levels/black). They are combined with relative elements of design that are displayed like a family flag from Britain or France. I use the fluer-de-lis to illustrate the family crest for Rosario heraldry, which is also composed of yellow, red and black.

When it comes to creating a style guide for your branded documents such as business cards, letterhead, and envelopes, it is important to consider business elements like a logo, colors that are easily transferable between print and web media, and water marks. Please see my style guide below as an example of what you should include for your personal branded items/merchandise.

Skills & Experience acquired in creating my personal brand:

  • Apply principles of design to graphs, print and web documents and interfaces
  • Create, scan, manipulate, edit and use appropriately digital bitmap images and vector graphics
  • Competently and skillfully plan, design, layout, and produce graphs, documents, 2-page spreads, posters and logo design for print and web

 

Learn more about creating your personal brand here: