On September 27, 2017 Hugh Hefner died at the age of 91 in the Playboy Mansion. It is said that he died of natural causes. He lived a good, long life as the man who built the Playboy Empire, established in 1953. The first issue of Playboy was published in December of that same year with no cover date because Hefner was unsure if there would even be a second issue. However, with Marilyn Monroe on the front cover sales sky rocketed, selling more than 50,000 copies.
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